Advertising 101


Live Broadcast on April 7, 2017

Sometimes companies need more than a good product to attract customers. They may need to attach their product to a charitable cause, offer the product for free, make a splash with a big sweepstakes, contest, discount, or other type of promotion. But as technology changes and marketers come up with more creative ideas, lawyers also need to change the way they think and come up with creative ways to make sure they balance business strategies with murky laws. This session will cover what marketers need to know to avoid generating consumer complaints that can lead to regulatory scrutiny and avoid getting pulled over.

Key topics to be discussed:

  • Free Offers
  • Price Discounts
  • Sweepstakes
  • Contests
  • Cause Marketing

Date / Time: April 7, 2017

  • 12:30 pm – 2:30 pm Eastern
  • 11:30 am – 1:30 pm Central
  • 10:30 am – 12:30 pm Mountain
  • 9:30 am – 11:30 am Pacific

Choose a format:

  • Live Video Broadcast/Re-Broadcast: Watch Program “live” in real-time, must sign-in and watch program on date and time set above. May ask questions during presentation via chat box. Qualifies for “live” CLE credit.
  • On-Demand Video: Access CLE 24/7 via on-demand library and watch program anytime. Qualifies for self-study CLE credit. On-demand versions are made available 7 business days after the original recording date and are view-able for up to one year.



christie-grymes-thompsonChristie Grymes Thompson is a partner in the Kelley Drye & Warren Washington, D.C. office, and chair of the Advertising and Marketing and Consumer Product Safety practice groups. Named 2016 D.C. Advertising “Lawyer of the Year” by Best Lawyers®, she focuses her practice on consumer protection matters, including advertising, product safety, competitor challenges, and promotions. She counsels clients on all aspects of regulatory compliance, with a focus on statutes and regulations enforced by the Federal Trade Commission (FTC), Consumer Product Safety Commission (CPSC) and state Attorneys General. Ranked nationally as a leading practitioner in the Advertising: Transactional & Regulatory area by Chambers USA, sources tell Chambers that Ms. Thompson has “outstanding technical industry knowledge” and is “practical, responsive, efficient, and fun to work with.”

Ms. Thompson advises national advertisers and consumer products manufacturers on how to keep regulators, competitors, and consumers from knocking on their door with a legal challenge and, if they do knock, she helps them answer and defend the marketing claims at issue. To that end, she reviews advertisements and marketing materials for all media, including television, print, Internet and telephone, to determine compliance with relevant regulations and the risk of challenge. In the event of an inquiry or complaint, Ms. Thompson represents clients before federal and state law enforcement agencies, self-regulatory bodies, and in court for class actions or other litigations on matters involving claim substantiation, sale pricing practices, green marketing, cause marketing campaigns, financial offers, and mobile disclosures, among others. Ms. Thompson also initiates challenges to competitors’ advertising before the National Advertising Division (NAD) of the Council of Better Business Bureaus and in federal court under the Lanham Act to help clients protect their brands and position in the marketplace.

From a product safety standpoint, Ms. Thompson advises clients to ensure that products on the market meet applicable safety standards, including complying with the Consumer Product Safety Improvement Act (CPSIA), the Consumer Product Safety Act (CPSA), the Federal Hazardous Substances Act (CPSA), the Virginia Graeme Baker Pool and Spa Safety Act (VGBA), and the Flammable Fabrics Act (FFA). This work includes developing product safety compliance programs, analyzing potential reporting obligations, coordinating with other parties in the distribution chain, implementing product recalls, defending against enforcement and penalty proceedings with the CPSC, and responding to Freedom of Information Act requests Ms. Thompson helps companies identify and resolve potential product safety issues confidentially before they escalate and have the potential to draw scrutiny from regulators and negative publicity.

CLE Accreditation:
mylawCLE seeks approval in all states except VA.

CLE 2.00 – AK
CLE 2.00 – AL
CLE 2.00 – AR
CLE 2.00 – AZ
CLE 2.00 – CA
CLE 2.40 – CO
CLE 2.00 – DE
CLE 2.40 – FL
CLE 2.00 – GA
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CLE 2.00 – IA
CLE 2.00 – ID
CLE 2.00 – IL
CLE 2.00 – IN
CLE 2.00 – KS
CLE 2.00 – KY
CLE 2.00 – LA
CLE 2.00 – ME
CLE 2.00 – MN
CLE 2.40 – MO

CLE 2.00 – MP
CLE 2.00 – MS
CLE 2.00 – MT
CLE 2.00 – NC
CLE 2.00 – ND
CLE 2.00 – NE
CLE 2.00 – NH
CLE 2.40 – NJ
CLE 2.00 – NM
CLE 2.00 – NV

CLE 2.40 – NY
CLE 2.00 – OH
CLE 2.40 – OK
CLE 2.00 – OR
CLE 2.00 – PA
CLE 2.00 – PR
CLE 2.40 – RI
CLE 2.00 – SC
CLE 2.00 – TN
CLE 2.00 – TX

CLE 2.00 – UT
CLE 2.40 – VI
CLE 2.00 – VT
CLE 2.00 – WA
CLE 2.40 – WI
CLE 2.40 – WV
CLE 2.00 – WY

Accreditation Policy
myLawCLE will seek credit where attending attorneys are primarily licensed for all of its live webinars and live teleconferences, except in states which allow for reciprocity (see reciprocity section below). Credit for CLE in a self-study format is sought for in most states; however, some states do not allow for CLE credit to be earned in a self-study format (see the self-study section below). Many states typically decide whether a program qualifies for MCLE credit in their jurisdiction 4-8 weeks after the program application is submitted. For many live events, credit approval is not received prior to the program. Credit hours granted are subject to approval from each state.

Additionally, some states allow for credit to be granted on a 1:1 reciprocal basis for courses approved in another mandatory CLE jurisdiction state. This is known as a reciprocity provision and includes the following states: AK, AR, CO, FL, ME, MT, ND, NH, NJ, NY, PR, and SD. myLawCLE does not seek direct accreditation of live webinars or teleconferences in these states.

On-demand CLE
myLawCLE will seek on-demand approval in all states except Virginia and Arkansas (outside reciprocal provisions stated above).

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myLawCLE offers a program and credit approval guarantee. If a registered attendee is unhappy with a CLE program they have attended, myLawCLE will offer that attended access to another complimentary CLE or a full refund in order to insure the attendeeís satisfaction.

Additionally, on all online CLE programs application for approval will be made in all states where attending attorneys are primarily licensed in. If a registered attorney does not receive credit from their state for any reason, a full refund will be granted.