Legal Ethics of Online Attorney Advertising


Re-Broadcast on December 29, 2017

This CLE will examine the many ways in which an attorney’s or law firm’s on-line presence, whether by web site, blogs, social media sites such as LinkedIn and Facebook, attorney listing sites such as Yahoo and Martindale-Hubbell, and referral services such as Avvo and LEGALSEARCH, can be deemed advertising for purposes of state ethics rules governing attorney advertising, and the different ways such rules are applied. It will discuss the lack of uniformity in the various state bar advertising rules and the impact of proposed rules to eliminate virtually all of the current restrictions on attorney advertising. Also included will be a rundown of the numerous ethical risks apart from violation of the advertising rules attendant to attorneys’ on-line statements, and the practical ways for attorneys and firms to protect themselves from risks of ethical violations in connection with their on-line presence.

Key topics to be discussed:

•   What On-Line Activity Runs Afoul of the Advertising Rules Under the Model Rules of Professional Responsibility
•   How to Make Sure Your Web Sites, LinkedIn Profiles, Avvo Listings, Blogs, etc., Comply with the Model Rules’ Advertising Requirements
•   Throwing Out the Rules: Recent Proposals for Radical Streamlining of the Advertising Rules to Conform to the Realities of Social Media

Date / Time: December 29, 2017

•  2:00 pm – 4:00 pm Eastern
•  1:00 pm – 3:00 pm Central
•  12:00 pm – 2:00 pm Mountain
•  11:00 am – 1:00 pm Pacific

Choose a format:

•  Live Video Broadcast/Re-Broadcast: Watch Program “live” in real-time, must sign-in and watch program on date and time set above. May ask questions during presentation via chat box. Qualifies for “live” CLE credit.
•  On-Demand Video: Access CLE 24/7 via on-demand library and watch program anytime. Qualifies for self-study CLE credit. On-demand versions are made available 7 business days after the original recording date and are view-able for up to one year.


Danny Howell, Esq. has been representing attorneys in professional liability suits, bar investigations and defense of bar complaints, and disbarment actions before the federal courts and the United States Patent & Trademark Office, for nearly 30 years, and lectures and publishes frequently on legal ethics topics. In 2007 Danny was named a Fellow of the National Institute for Teaching Ethics and Professionalism.

Danny is admitted to practice in Virginia, Maryland, and the District of Columbia. He is the owner of the Law Offices of Danny M. Howell, PLLC, a litigation boutique in McLean, Virginia. Danny carries an AV® Peer Review Rating by Martindale-Hubbell.

CLE Accreditation:
mylawCLE seeks approval in all states except VA.

CLE 2.00 – AK
CLE 2.00 – AL
CLE 2.00 – AR
CLE 2.00 – AZ
CLE 2.00 – CA
CLE 2.40 – CO
CLE 2.00 – DE
CLE 2.40 – FL
CLE 2.00 – GA
CLE 2.00 – HI

CLE 2.00 – IA
CLE 2.00 – ID
CLE 2.00 – IL
CLE 2.00 – IN
CLE 2.00 – KS
CLE 2.00 – KY
CLE 2.00 – LA
CLE 2.00 – ME
CLE 2.00 – MN
CLE 2.40 – MO

CLE 2.00 – MP
CLE 2.00 – MS
CLE 2.00 – MT
CLE 2.00 – NC
CLE 2.00 – ND
CLE 2.00 – NE
CLE 2.00 – NH
CLE 2.40 – NJ
CLE 2.00 – NM
CLE 2.00 – NV

CLE 2.40 – NY
CLE 2.00 – OH
CLE 2.40 – OK
CLE 2.00 – OR
CLE 2.00 – PA
CLE 2.00 – PR
CLE 2.40 – RI
CLE 2.00 – SC
CLE 2.00 – TN
CLE 2.00 – TX

CLE 2.00 – UT
CLE 2.40 – VI
CLE 2.00 – VT
CLE 2.00 – WA
CLE 2.40 – WI
CLE 2.40 – WV
CLE 2.00 – WY

Accreditation Policy
myLawCLE will seek credit where attending attorneys are primarily licensed for all of its live webinars and live teleconferences, except in states which allow for reciprocity (see reciprocity section below). Credit for CLE in a self-study format is sought for in most states; however, some states do not allow for CLE credit to be earned in a self-study format (see the self-study section below). Many states typically decide whether a program qualifies for MCLE credit in their jurisdiction 4-8 weeks after the program application is submitted. For many live events, credit approval is not received prior to the program. Credit hours granted are subject to approval from each state.

Additionally, some states allow for credit to be granted on a 1:1 reciprocal basis for courses approved in another mandatory CLE jurisdiction state. This is known as a reciprocity provision and includes the following states: AK, AR, CO, FL, ME, MT, ND, NH, NJ, NY, PR, and SD. myLawCLE does not seek direct accreditation of live webinars or teleconferences in these states.

On-demand CLE
myLawCLE will seek on-demand approval in all states except Virginia and Arkansas (outside reciprocal provisions stated above).

myLawCLE Credit Guarantee
myLawCLE offers a program and credit approval guarantee. If a registered attendee is unhappy with a CLE program they have attended, myLawCLE will offer that attended access to another complimentary CLE or a full refund in order to insure the attendee’s satisfaction.

Additionally, on all online CLE programs application for approval will be made in all states where attending attorneys are primarily licensed in. If a registered attorney does not receive credit from their state for any reason, a full refund will be granted.

Section I. The Advertising Rules Meet the Internet: How the Model Rules of Professional Responsibility Apply to Social Media

Section II. What You Can and Cannot Say About Yourself Under the Advertising Rules

Section III. Is Your Web Site Compliant with the Advertising Rules?

Section IV. Do Client and Peer Endorsements on LinkedIn and Avvo Violate the Advertising Rules?

Section V. Do the Rules Allow You to Participate in Referral Services Like Avvo and LEGALMATCH?

Section VI. Tweets and Blogs: Are Disclaimers Required?

Section VII. Starting the Revolution: Radical Changes in the Advertising Rules