Marketing & Business Structure for Law Firms


This presentation will cover the basics of law firm marketing, regardless of firm size, covering areas such as identifying your target client and utilizing various types of marketing strategies. The presentation will also provide advice in business structure in order to efficiently maximize resources.

This course has been granted 1.0 CLER from the Florida Bar.


Welcome/Opening Remarks: Kelly Hyman, Esq.
Speaker: Craig Goldenfarb, Esq., Law Offices of Craig Goldenfarb, P.A.

Section I. Common Lawyer Excuses for not Markieting

Section II. How do I start? Have a business structure and a clear vision

Section III. Developing a marketing plan including avoiding unethical marketing practices and complying with The Florida Bar Ethical rules

Section IV. Marketing channels to consider

Section V. Marketing Focus: Referral source marketing