Trademark 101 [2016 Edition]


Re-Broadcast on November 9, 2017

In an increasingly digital world, most businesses have some sort of intellectual property. Perhaps the most valuable asset to many small businesses is their brand, which coincides with their trademark names and logos. General practice attorneys need to spot potential IP issues and advise clients on risks, basic strategies, and enforcement. IP attorney Caroline Fox will lead a CLE discussing the nuts and bolts of basic trademark filings for the general practitioner, featuring trademark analysis and practical tips on dealing with the convoluted USPTO website.

Key topics to be discussed:

•   Trademarks generally
•   Analyzing trademarks
•   Filing a basic trademark
•   Post-filing

Date / Time: November 9, 2017

•   2:00 pm – 4:00 pm Eastern
•   1:00 pm – 3:00 pm Central
•   12:00 pm – 2:00 pm Mountain
•   11:00 am – 1:00 pm Pacific

Choose a format:

•   Live Video Broadcast/Re-Broadcast: Watch Program “live” in real-time, must sign-in and watch program on date and time set above. May ask questions during presentation via chat box. Qualifies for “live” CLE credit.
•   On-Demand Video: Access CLE 24/7 via on-demand library and watch program anytime. Qualifies for self-study CLE credit. On-demand versions are made available 7 business days after the original recording date and are view-able for up to one year.


caroline_foxCaroline J. Fox, Esq. is an attorney based in Richmond, Virginia. Her practice focuses on the needs of small businesses, with special emphasis on the design, creative, and technology industries.

Caroline joined The Creekmore Law Firm PC in 2015 after running her own solo practice. She earned her Juris Doctor at the University of Richmond School of Law after graduating cum laude from Elon University. She is the recipient of the Auzville Jackson Award for Excellence in Intellectual Property Law.

Born in Easton, MD, Caroline’s interests include yoga, wetland conservation, animals of all kinds, and supporting the arts.

CLE Accreditation:
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Accreditation Policy
myLawCLE will seek credit where attending attorneys are primarily licensed for all of its live webinars and live teleconferences, except in states which allow for reciprocity (see reciprocity section below). Credit for CLE in a self-study format is sought for in most states; however, some states do not allow for CLE credit to be earned in a self-study format (see the self-study section below). Many states typically decide whether a program qualifies for MCLE credit in their jurisdiction 4-8 weeks after the program application is submitted. For many live events, credit approval is not received prior to the program. Credit hours granted are subject to approval from each state.

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On-demand CLE
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Section I. Trademarks generally
a) What is a trademark?
        i. Word marks
        ii. Design marks
        iii. Non-traditional marks
        iv. Functions
        v. Symbols and their meanings
b) History of Trademarks
c) Rights afforded to mark holders
d) Why should a general practitioner be familiar with trademark law?

Section II. Analyzing trademarks
a) Hierarchy
        i. Fanciful
        ii. Arbitrary
        iii. Suggestive
        iv. Descriptive
        v. Generic

Section III. Filing a basic trademark
a) Walk-through of filing a basic word mark with USPTO examples
b) Practice points

Section IV. Post-filing
a) Office Action Responses
        i. Simple fixes
        ii. Substantive responses and when to seek help
b) Publication
        i. What to do if you get a motion to oppose
c) Post-registration
        i. Advising the client
        ii. Maintenance
        iii. Enforcement