Trademarks 102: Beyond Basics


Re-Broadcast on August 16, 2016

For those who are somewhat familiar with intellectual property and trademarks, or who have watched Trademarks 101, we bring you the next step: Trademarks 102 – Beyond Basics. In this class, attorney Tamara Pester will discuss advanced search and enforcement strategies, including step by step walkthroughs of various proceedings before the Trademark Trial and Appeal Board, and tools the Patent and Trademark Office has made available to help intellectual property owners (and their attorneys) easily maintain and enforce their rights.

Key topics to be discussed:

  • Brief Review of Trademark Function/Rights
  • Trademark Law Practice
  • Advanced Search Techniques – live demo on PTO website
  • Design Marks
  • Structured Searches
  • Free Form searches
  • Browse Dictionary
  • Walk-through of Other PTO Forms
  • Intro to TTAB practice
  • International Filings – Madrid Protocol
  • Additional resources for trademark practice

Date / Time: August 16, 2016

  • 2:00 pm – 4:00 pm Eastern
  • 1:00 pm – 3:00 pm Central
  • 12:00 pm – 2:00 pm Mountain
  • 11:00 am – 1:00 pm Pacific

Choose a format:

  • Live Video Broadcast/Re-Broadcast: Watch Program “live” in real-time, must sign-in and watch program on date and time set above. May ask questions during presentation via chat box. Qualifies for “live” CLE credit.
  • On-Demand Video: Access CLE 24/7 via on-demand library and watch program anytime. Qualifies for self-study CLE credit. On-demand versions are made available 7 business days after the original recording date.



TamaraPesterTamara Pester, Esq.

Tamara Pester’s practice focuses on business law, and she has particular interest and expertise in intellectual property law, technology licensing, trademark search and registration, business contracts, and food and supplement labeling and marketing compliance. Tamara Pester launched her Denver business law firm in 2006. She previously worked as an associate at a large firm based in Atlanta, and as in-house legal counsel a software company and a payment processing company. Tamara graduated B.A. cum laude from Washington University in St. Louis and later received her J.D. from the University of Denver College of Law. She is admitted to practice in Colorado, New York, and Georgia, and enjoys working with clients of all sizes as a trusted advocate and advisor.

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myLawCLE will seek credit where attending attorneys are primarily licensed for all of its live webinars and live teleconferences, except in states which allow for reciprocity (see reciprocity section below). Credit for CLE in a self-study format is sought for in most states; however, some states do not allow for CLE credit to be earned in a self-study format (see the self-study section below). Many states typically decide whether a program qualifies for MCLE credit in their jurisdiction 4-8 weeks after the program application is submitted. For many live events, credit approval is not received prior to the program. Credit hours granted are subject to approval from each state.

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On-demand CLE
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Section I. Brief Review of Trademark Function/Rights

Section II. Trademark Law Practice
a. Prosecution with USPTO
b. Enforcement against infringement
        i. Letter of Protest
        ii. Crafting the cease and desist letter
        iii. TTAB
        iv. Federal Litigation
c. M&A support – due diligence

Section III. Advanced Search Techniques – live demo on PTO website
a. (Review of Basic searches: full mark, serial/reg. #, owner)
b. Design Marks
        i. Design search code manual:
c. Structured Searches
d. Free Form searches
e. Browse Dictionary
f. Walk-through of Other PTO Forms
        i. Renewal
        ii. Assignment
        iii. Petition to Make Special
g. Intro to TTAB practice
        i. Filing an opposition or cancellation proceeding
        ii. Searching on TTAB site
h. International Filings – Madrid Protocol

Section IV. Additional resources for trademark practice